Svenska Spel targets at-risk gambling with new “game control” campaign

Multi-channel advertising campaign targets increased awareness of existing RG tools

Svenska Spel has launched a new multi-channel advertising campaign aimed at increasing the awareness of at-risk gambling among its player base. The “Together we have game control” campaign will run on TV, over-the-top (OTT) marketing, banner ads, online video and social media and will target Swedish players aged 25-59. The campaign has been developed in…

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