Neymar fronts PokerStars campaign in new partnership

Neymar Jr in action for Brazil

Brazilian footballer Neymar Jr has confirmed he is re-joining PokerStars as part of the online poker brand’s ‘All In’ campaign.

The brand, which is owned by The Stars Group, released a video announcing Neymar’s arrival. The short film depicts the 28-year-old inviting his fellow players into his inner circle before declaring he’s ‘IN’.

PokerStars stated that their new ambassador, a poker enthusiast himself, is the ‘perfect fit’ for the brand, having recently competed in PokerStars SCOOP series.

Neymar first linked up with PokerStars in 2015 when he headed up the ‘#RaiseIt’ campaign, alongside other ‘Team SportStars’ such as Cristiano Ronaldo. In the video, which reached 20 million views on social media, the pair took it in turns to attempt impressive trick shots and encouraged others to join in.

“When I’m not playing football, I love playing cards,” the Paris Saint-Germain forward said. “Competing with my friends is a huge passion of mine, I love the sense of community, the fun, and the unpredictable moments that can occur in any game.

“As a true poker fan, I am excited to start a new chapter with PokerStars. Together we’ll be creating moments for our community and fans all over the world.”

The announcement coincides with PokerStars’ global brand refreshment in a bid to become recognised as a global entertainment brand. As part of this pledge, PokerStars released its first dedicated safer gambling TV ads.

In October, the group also named former Tottenham Hotspur and Newcastle United midfielder David Ginola as a sportsbook brand ambassador.

Global Director of Brand and Creative at PokerStars, Martin Nieri, added: “Neymar Jr is a true global superstar. But what underpins this partnership is his genuine love for poker. It’s about a shared passion for the game and the beautiful uncertainty at the heart of it.

“At PokerStars, we are constantly trying new things to bring new energy, excitement, and entertainment to our customers. Together with Neymar Jr we believe we can take this to the next level for the PokerStars community.”

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