Caesars Sells Bally’s Brand

More interesting headlines today, as Caesars sells Bally’s brand name to the Twin River Holdings in Rhode Island for $20 million. The move comes after Twin River bought three properties, including Bally’s Atlantic City, from Caesars and Eldorado Resorts as the two giant companies were offloading properties in hopes of having its merger approved by regulators.

After the Caesars-Eldorado merger there were rumors that the new company would sell one of their Las Vegas Strip properties. Bally’s Las Vegas is still listed as a Caesars Entertainment property, but that could change in the near future.

The sale of the brand name will likely lead to a name change from Bally’s Las Vegas or the sale of the property altogether. Kim told the Post, however, that his company has no plans on acquiring the Las Vegas property and will not request a name change.

You can read more about the Caesars sells Bally’s story at Card Player.

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