BtoBet’s Sportsbook Live in Colombia with William Hill

BtoBet, a Aspire Global company, has signed a partnership with William Hill, the renowned global operator. The partnership sees the former’s platform and sportsbook go live in Colombia through the operator, increasing its presence in the Latin American market.

Aspire acquired the operator in September 2019 and has since established itself as a leading sportsbook provider in the region. Increasing its influence in the Colombian market further cements the company as the leading sportsbook provider, demonstrating its commitment to growth.

Providing for a Whole New Market

Representatives from William Hill, which recently made a decision regarding Caesars Entertainment, say that they are happy about signing a partnership with the operator and that they are looking forward to providing players in Colombia with their sportsbook.

“We are thrilled by this partnership and the opportunity to provide players in Colombia with a superior gaming experience. We always look for the best localised solutions and BtoBet are well placed in the Colombian betting market,” said Ulrik Bengtsson, CEO of William Hill.

Officials from Aspire Global, which recently entered the Swiss iGaming market, say that this partnership demonstrates the strength of their offering and that Aspire Global is one of the leading iGaming operators in the industry.

Tsachi Maimon, CEO of Aspire, said: “This agreement demonstrates the strength of our offering and services and paves the way for us to further expand into regulated markets across the world. The deal is proof of our ability to attract tier 1 operators and that we are in the position to compete for any deal, anywhere. Aspire Global is a true powerhouse for iGaming operators and the deal is another step in our aim to become the world’s leading iGaming supplier.”

More About the Operator

BtoBet is a leading sports betting and casino technology solutions provider, with award-winning sports betting and online casino solutions and a full range of management services for operators on offer. The company’s services and products are fully compliant in regulated markets all over the world and their teams are focused on finding innovative solutions that enable them to anticipate the industry’s future needs.

About Aspire Global

The company has been working with some of the biggest names in the iGaming Industry, such as Quickfire, Aristocrat, Quickspin, Barcrest, NetEnt and more. Since its beginnings in 2005, the aim has been to provide comprehensive solutions enabling online marketing companies to become successful iGaming operators.


“Aspire Global’s BtoBet Signs Platform And Sportsbook Deal With William Hill in Colombia”,, December 28, 2020.

Latest posts