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Online gambling is one of the most of the most lucrative industries in the world, generating huge annual revenues for companies in the sector.
Advancements in technology and changes in legislation in selected geographical regions over the past few years have allowed betting brands to widen the scope of their operations.
Bingo in particular has enjoyed a resurgence in recent times, with its rise in popularity driven by an increasing number of females partaking in online gambling.
Read on as we take a closer look at why bingo is such a popular entertainment pastime amongst women.
The Origins of Bingo
Bingo has its roots in an Italian lottery game from the 1500s, although it took until the 20th century before it truly became a mainstream activity.
The game enjoyed a major spike in popularity from the 1950s onwards, particularly in working class towns in the north of the United Kingdom.
It attracted a huge following amongst women, with the majority using the game as their main entertainment and social pastime each week.
Bingo lost some of its popular appeal as the new millennium approached, but the creation of the internet served to revolutionise the industry.
Online Bingo Sparks Big Boom
The launch of sites like 888ladies has helped to spark a massive rise in the number of women who are playing bingo online.
A great example of this is the UK, where revenues of nearly £200 million were generated in the sector between October 2018 to September 2019.
That figure represented a 12.5% year-on-year increase, perfectly highlighting the upward trajectory online bingo is on right now.
Women make up around three-quarters of the total number of people who play the game, a trend that operators have been keen to take advantage of.
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Targeted Marketing Pays Dividends
Gambling companies are renowned for their ability to market their services and they have done that to great effect with online bingo.
Clever placement of women in advertising campaigns has been one of the key factors in enticing more females into signing-up on bingo sites.
Some companies have gone a step further, adopting traditional female-friendly colours in every aspect of their branding.
Proactive use of paid marketing on social platforms such as Facebook and Instagram has also helped to attract many more women into playing games online.
Mobile Tech Plays Its Part
Another major factor in the increase in the number of women playing online bingo has undoubtedly been technological developments in mobile devices.
Smartphones are the must-have tool for the majority of people in the 21st century and gambling operators have worked hard to capitalise on that factor.
With modern society placing increasing time demands on women, that ease of access has played its part in boosting player numbers.
Women Powering Bingo Innovations
The influence of women on online bingo isn’t just restricted to the playing side of the game, with many females also making their mark as employees in the industry.
The online gambling sector features plenty of women in prominent roles, helping to give the industry a more diverse look.
In Malta, one of the main centres for gambling companies, more than 40 percent of the current workforce are females.
This is an impressive number for an industry that was previously male-dominated and contributes to making the gambling landscape more attractive to female players.
Bingo in the Future
Online operators have leveraged tech to their advantage where bingo is concerned and that trend is likely to continue for the foreseeable future.
One of most exciting innovations expected to hit the industry over the next few years is virtual reality (VR) bingo.
Developers have been working on innovations that could transform online gaming and bingo appears primed to benefit from these.
VR will allow players to play bingo as if they were in land-based settings, thus helping to vastly improve the social element of the game.