Betfred Selects Scientific Games for Colorado Sports Betting Launch

Betfred, a leading bookmaker based in the United Kingdom has enhanced its partnership with Scientific Games that will see it launch digital and retail sports betting services in the state of Colorado.

In terms of the extended partnership, the bookmaker has rolled out
Scientific Games’ OpenSports’ complete retail solutions that include a range of
self-service betting terminals at the Saratoga Casino property in Black Hawk,
Colorado.

In January of this year the bookmaker’s Betfred USA Sports division
entered into a deal with the Saratoga Casino to offer sports wagering services
across Colorado.

Scientific Games’ digital services will also be launched by the UK based
operator in time for the 2020-21 National Football League (NFL) Season which is
scheduled to commence in September 2020. 
Scientific Games will also supply Betfred with its Open Platform player
account management system that can be used in Colorado.

Mark Stebbings, Chief Operating Officer at Betfred Group, commented that
OpenSports remains a core component of their US sports betting strategy.

Stebbings went on to say that as they extend their presence across the
US, the team at Scientific Games plays an important role in helping them to
deliver match-winning experiences for players through its reliable and flexible
technology.  He added that they look
forward to working with Scientific Games to bring exciting sports betting
experiences to players in Colorado.

Keith O’Loughlin, Senior Vice President, Sportsbook, Digital for
Scientific Games, said that Betfred are a well-respected and successful UK
operator and they are excited to partner with them as they build their
expansion plans in the US.

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