Global betting brand bet365, which is active online in the burgeoning New Jersey market, has upped the ante significantly in time for the start of the New Year with what many observers will view as an aggressive move to boost new customer acquisition numbers.
The firm has increased its sign-up bonus from $100 to $500 and new customers signing up to open an account with a minimum deposit of $10 will see that matched 100%. By way of example, depositing the maximum allowable $500 will yield them a matched amount in bet credits of $500.
The initiative, which was launched today, puts bet365 firmly in line with BetMGM and William Hill US and some considerable margin ahead of other competitors who already have $500 and $1000 sign-up offers, but lag behind that crucial 100% match-up figure.
In fact bet365 believes the bonus redemption terms it offers makes it the most generous sign-up offer on the US market today and reflects the leading role that the brand has taken in other markets when it comes to customer acquisition.
Its timing is also logical given the opportunity to garner a wave of new bettors ahead of this year’s Super Bowl tournament and with the schedule for March Madness 2021 basketball only recently completed.